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Product Import Now Live in the Merchant Portal

A faster way to get started with Surfboard. Instantly import your products using CSV and go live in seconds — perfect for merchants switching from Shopify, Zettle or other platforms.

Adding products to your store just got dramatically faster.

 

Starting today, merchants using the Surfboard Merchant portal can import products using a simple CSV file. Whether you're launching a new location, switching from another platform like Shopify or Zettle, or refreshing your inventory for the season, this feature cuts onboarding time down to seconds.

 

 

Here’s how it works:

Click Import CSV on the Products page, upload your file, and watch your product list come to life. The portal automatically maps your data to the right fields — product name, price, category, and even image URLs. You can adjust these mappings if needed, and preview exactly how everything will look before importing.

 

If you're moving over from a previous POS or webshop, this makes the transition much easier. Just export your product list as a CSV, import it into Surfboard, and you’re up and running — no manual entry, no complicated setup.

You’re always in control.

Review, select, and confirm which products to import. Then hit the button and let the system do the work. A few seconds later, your products are available in the portal.

 

This is the fastest way to get started with Surfboard. It’s already available in your Merchant portal.

 

Go to surfboardmerchant.com/products and start importing now.